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Leica S2 prices US market

polypal

Well-Known Member
Leica has announced the prices for the S2 camera and lenses:

Bodies: (Oct 09)
S2 Camera Body - $22,995
S2-P Body with Sapphire LCD Cover Glass and Platinum Service Package - $27,995

Accessories:
Multi Function Handgrip S - $1,295 (Jan 10)
Battery Charger (spare/extra) - $399

Service Packages for Bodies:
S-Body Premium Service - $1,495
S-Body Platinum Service - $3,795

Lenses:
Summarit-S 70mm f/2.5 ASPH - $4,495 (Oct 09)
Summarit-S 70mm f/2.5 ASPH CS - $5,995 (Nov 09)
APO-Tele-Elmar-S 180mm f/3.5 - $6,495 (Oct 09)
APO-Tele-Elmar-S 180mm f/3.5 CS - $7,495 (Nov 09)
APO-Macro-Summarit-S 120mm f/2.5 - $6,495 (Nov 09)
APO-Macro-Summarit-S 120mm f/2.5 - $7,495 (Nov 09)
Summarit-S 35mm f/2.5 ASPH - $5,295 (Dec 09)
Summarit-S 35mm f/2.5 ASPH CS - $5,995 (Dec 09)

Service Packages for Lenses:
S-Lens Premium Service - $495
S-Lens Platium Service - $995

Source: GetDPI David Farkas.

These prices show what a clever marketing initiative the CFV39 was:
Right price at the right moment.
I do not think many Hasselblad users if any will even consider the move to the S2.

No doubt the S2 is an excellent camera with lenses we will dream about.
Take 30 % of and you will probably get prices in euro for the European market.
Considering Leicas reputation for quality and stiff prices there will be a market for this camera in Europe and Asia.
Export to the US will not be significant due to the poor value of the USD aginst the euro.
Untill that situation changes the S2 will be a rare sight in the US.


Paul
 
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