British Journal of Photography news on V series

[qnu]

He was "asked about large format solutions".

In his reply as quoted by BJP, he doesn't use the words "large format", except in saying the new Hasselblad "solution will be something more complex than its existing digital back offering compatibility with large format systems."

Remember that Poulsen's thinking is centered about, and originating from, the world of digital sensors and the things you can do with those.
Current MF cameras are too large for the sensors we have now, and in the forseeable future, already.
So why build an even larger Large Format solution?

But time will tell...

 

[najobskalf]

Two points:
Why on earth should anyone get excited by the proposed production of a camera with movements by (new) Hasselblad? If that's what I wanted all those years ago I would have gone for Linhof. (Just as now, if I wanted a digital 645 I would not pay through the nose for something with a Hasselblad badge and no Zeiss lenses.)
I don't know where the idea of Hasselblad taking the high ground came from. I quote Christian Poulsen from his BJP interview:-
"It's more profitable to sell digital cameras than analogue. There are higher margins. And we have outsourced a lot of the production of products. We source that in from low-cost countries and we just assemble. That has given us a lot of flexibility to scale up and down. We can steer our costs according to our ability to sell products, instead of having a big cost base [and then having to sell a certain amount of products to pay for it]. And it's also clear that just putting a great name, Hasselblad, on our [Imacon's] products is helping a lot."

In fairness, he held out some hope for the V system:

"We will concentrate on high-end professionals on the digital side, plus that part of the advanced amateur market that is prepared to pay for the [V-system] solutions. They are still expensive, but they are more reasonable than the other high-end products, and we still get the same image quality. We are pushing our own margins, so we are not making the same amount of money with them. We are deliberately pricing them so that they are affordable to at least some amateurs."}