sorry that I dragged this more and more off-topic. I even do not know now, where to move this therad later on, since it deals with everything
Regarding Olympus:
What impresses me, is that they made big investments in new lenses and new bodies, although their market share shrinked dramatically and losses have been reportet (AFAI remember) in the past. They had a couple of weeks ago around 3% market share in the DSLR market. Similar to Konica Minolta, Pentax et alii. This is really low, compared to their start in digital photography with P&S and their dominance in this market years ago.
They failed to market the brandname "Olympus". They always only marketed the specific product. If product is gone, recognition is gone. Canon does it correctly, they market the brand. "Canon you can".
Nervertheless Oly still pushes big money into new products. And Panasonic will offer soon 4/3ds cameras too. I wonder whether Leica would be interested to design lenses for the 4/3rd system for Panasonic
Oly offers currently 15 lenses, 1 converter, 1 OM-adapter to attach old Oly OM-System lenses to the E-system etc. This all in only 2.5 years. Impressive. Unfortunately almost all zooms:
7-14mm 1:4.0
8mm 1:3.5 Fisheye
11-22mm 1:2.8-3.5
14-45mm 1:3.5-5.6
14-54mm 1:2.8-3.5
17.5-45mm 1:3.5-5.6
18-180mm 1:3.5-6.3
35-100mm 1:2.0
40-150mm 1:3.5-4.5
50-200mm 1:2.8-3.5
90-250mm 1:2.8
50mm 1:2.0 Macro
35mm 1:3.5 Macro
150mm 1:2.0
300mm 1:2.8
If we would just ignore the current high iso weakness, a smaller chip gives the oppporunity to make smaller cameras and lighter lenses. Look at the bigger zooms and how light and small they are. And compared to traditional DSLRs, the Oly tele lenses offer big advantages because of price, minimum aperture and weight for that focal length.
Additional the dust-removal solution (which I do not know whether it really works so much).
I mean, in theory it sounds good. Wideangle might be a problem. I am sure, a 7-14mm can not be as good in terms of vignetting and light fall off as a i.e. 17-35 zoom for full frame. But maybe this is all corrected easily in Photoshop? or already within the camera with in built software, before it is recorde as RAW file? Does anybody know?
...interesting to watch
I guess Photokina 2006 (end of Septmeber) will be very interesting for all brandnames.
We have of course an Olympus community forum, by the way